One-time Webinar only - don´t miss it !


Benefit from the experience of

the CDO of IBM and

CTO of SapientRazorfish


Boosting ROI: The 5 Principles of Business Transformation (Free Webinar)

Turn Technology, Data and Creativity into ROI - How to converge business & technology transforming customer experiences and enabling future-proof roadmap for your company

Your Benefit

  • Experience the 5 steps towards a futureproof business. 
  • Get to know why the convergence of technology, data, and creativity enables companies to imagine, create and transform customer experiences like never before
  • See how creativity, technology and media are operating within the context of business strategy and insight.
  • Learn how to evolve in order to deliver unique customer experiences and operate within convergence
  • Q&A Session: Ray and Bob, two leading experts in Digital Transformation, will answer your questions

shared knowledge and experience

The webinar hosts Ray Velez, Global Co-Chief Technology Officer of SapientRazorfish, one of the most famous digital agencies of the world, and Bob Lord, Chief Digital Officer of IBM, have more than 20 years of experience transforming global brands and businesses between them. 
In this webinar they will share their knowledge on how to succeed in today’s business environment where creativity, technology and media are coming ever closer together. A convergence that is increasingly becoming more relevant to the survival of all businesses.

They will explore current trends and describe the changes your business will need to make in order to take advantage of them.  

You will learn all about the „5 principles of business transformation“ and how you can follow them in your company: 

  • Put the customer at the center
  • Think of your brand as a service
  • Reject silos
  • Act like a start-up
  • Embrace diversity and how to practice them in order to create stunning customer experiences and make your company future-proof.



© SapientRazorfish

© SapientRazorfish

Ray Velez is the global co-chief technology officer for SapientRazorfish a role in which he is accountable for all Practices, including the shaping of market propositions and key technology alliances.




Bob Lord is IBM's first Chief Digital Officer where he is now missioned with bringing together the IBM Digital Business Group. He is responsible for overseeing the Digital Sales organization, Digital Platforms, Digital Marketing, Routes to Market, and IBM's Ecosystem.

Date & Price

Day: Wednesday, June 7th 2017
Time: 4.45 - 5.45  CEST
Price: this webinar is free – the number of participants is limited

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